Matchday 18 - Sanjit Atwal, data-led sports marketing expert and co-founder of Halfspace
Statistics, data and innovation in sport.
We talk to Sanjit Atwal, the co-founder of award-winning agency Halfspace.
We discuss data-led marketing in sport, how far behind the industry is compared to e-commerce and how he is trying to change that.
Sanjit defines a 'sports fan', the importance of authentic sponsorships and the growth opportunities for both brands and rights holders.
We discuss the future of partnerships, the importance of data and building a sports business.
An insightful discussion about fans, data and growing sports properties and brands.
We even discuss by hometown club of Sutton United!
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Matchday 12 - John Green, author, Liverpool fan, AFC Wimbledon owner
We talk to author and passionate football fan John Green. He explains why he detests greed in football, why MLS needs relegation and his disappointment in Liverpool’s participation in the European Super League. John describes...
Matchday 10 - Jacqui Oatley MBE, groundbreaking broadcaster
We speak to Jacqui Oatley, the first female Match of the Day commentator and a leading advocate for women's football and women in broadcasting. We reminisce about sharing a press box at Bradford Park Avenue in 2003, discuss h...
Matchday 8 - Julian Stone, writer, producer and soccer tech
We talk to writer, producer and soccer tech Julian Stone. We talk about soccer in television and film, why Ted Lasso is so good and why overhead kicks aren't always the best things to film. Julian talks about working with …
Matchday 5 - Warren Barton, Fox Sports and former Wimbledon and Newca…
We talk to ex-player and broadcaster Warren Barton. He talks about the importance of sport during the pandemic, how much the US game has improved in recent years on and off the field but how the college system needs to …
Matchday 2 - Thomas Gronnemark, Throw-In coach
We talk to the extraordinary Thomas Gronnemark. He's coached throw-ins for Ajax, FC Midtjylland, RB Leipzig, Atlanta United and, perhaps most famously, Liverpool. The former track and field and bobsled athlete talks about his...
Matchday 1 - Gary Gibson, Head of Soccer Academies and International …
In our first episode we talk to Gary Gibson of Rangers FC. He explains why the Scottish champions have invested so heavily in their international programs, the importance of outreach and what can be learned from working with...