We talk to Neil Smythe, Media/Operations Director at the football disruptors Hashtag United.
He gives remarkable insight of how Hashtag United came about and then rose to having one of the largest social media followings in European football.
We talk why the club has appeal in America, the stardom of their players, both the benefits and the scrutiny that brings.
We talk sharing a kit manufacturer with Southampton and Everton, taking non-league football seriously and how their less famous opponents treat them and the publicity they bring.
A fascinating tale of social media, grassroots football and one man’s dream coming true.